Regulated gaming · UK & international
Gaming founder, shareholder & operator
For more than 30 years I have built, owned and run regulated gaming businesses across land-based casino, online and Adult Gaming Centres, taking them from licence and build through to launch, sale and exit. Alongside that I invest in and develop residential property in Yorkshire.
UK Gambling Commission Personal Licence holder01
Most of my career has been spent on the owner's side of the table: founding, building and running gaming businesses, then selling, buying back and exiting them. From 2018 to the present the focus has also included property consultancy, development of own projects, and portfolio growth.
Own projects · Yorkshire
Property consultancy, development of own projects, and growing a property portfolio. Approaches for related consultancy are handled through my PA.
Adult Gaming Centre business
Bought part of the former Magenta estate back from Ritzio International and ran it as an independent AGC business for eight years, with full responsibility for licensing, compliance and commercial performance. Planned exit in 2024.
Magenta Gaming · acquired by Ritzio International
Metropolis Gaming · UK market entry
During the Magenta years: held equity in a Romanian TV bingo and casino operator's UK entry and led the regulatory workstream, securing a UK Gambling Commission bingo operating licence.
Casino Red & casinored.com · Huddersfield
Opera House Casino · Scarborough
Led the £5m Opera House Casino Scarborough development project, covering development, design and construction.
Storm International / SuperSlots
Fronted the group's proposed entry into the UK street gaming and AGC market.
Storm International · Tunisia & Russia
Senior operational roles in a major Eastern European casino group.
Playboy Casinos · Rhodes
Electronic gaming operations and commercial performance.
Royal Caribbean & Celebrity Cruises
Onboard slot operations across international vessels.
Rank Group · UK
Joined at 20; one of the youngest AGC site managers in the estate.
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UK Gambling Commission licensing, compliance frameworks and regulator relationships, including market entry for overseas operators.
Venue design, construction and fit-out, including a £5m casino build taken through to opening, plus development, design and construction on the separate £5m Opera House Casino Scarborough project.
White-label platform deals, online operations and player acquisition, run alongside land-based casino and AGC estates.
Co-founding, shareholder structures, trade sale, buy-back and exit, on both sides of the table.
For gambling sector operators
Business-to-business consultancy for owners and operators of adult gaming centres, bingo clubs, arcades and casinos, drawn from years on the operator's side, including owning and running an independent AGC business from 2016 to 2024.
Commercial rates; Jules can confirm availability. Approaches are handled confidentially through my PA. Not legal, financial or investment advice.
Send an enquiryResidential property
Practical, experience-led consultancy on residential property projects, drawn from owning and developing more than 20 residential units across Filey, Scarborough, Bridlington and York since 2018.
This is consultancy only, not estate agency. Commercial rates; Jules can confirm availability. Approaches are handled confidentially through my PA. Not legal, financial or investment advice.
Send an enquiryI have consulted on licensing, property and business turnaround, and am available at short notice for consultancy.
This covers practical, experience-led advice for owners and operators. Approaches are handled confidentially through my PA. Nothing on this page is a financial promotion, regulated financial or investment advice, or legal advice.
I am actively seeking Adult Gaming Centres for sale across the UK, with particular interest in Yorkshire, the Humber and the coast.
Having owned and operated AGC estates for many years, I am interested in single sites or small groups where a serious operator can take the business on cleanly. UK-wide approaches remain welcome. Confidential introductions are handled through my PA.
I am also building a new portfolio of Adult Gaming Centres through XO Gaming Ltd, initially across Yorkshire and the North East, subject to planning and licensing. Agents and landlords with suitable ground-floor premises can see the full site requirements at xogamingltd.com.
I am open to introductions from suitable investors interested in opportunities alongside me in regulated gaming, including Adult Gaming Centres, and in residential property.
Any approach must be FCA compliant: only through properly authorised firms or other exempt routes where applicable. Unregulated schemes and promotions that would cut across UK financial promotion rules are not of interest.
Nothing on this page is a financial promotion or an offer to invest. Regulated activities are subject to UK law and FCA rules; interested parties should take their own advice.
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Property began as a parallel investment and has grown into a residential investment and development business across the Yorkshire coast and York.
Through Truelove Properties, Truelove Developments and Centurion Lettings I handle acquisition, conversion, construction, refinancing and management, the same skills in delivery and regulation that run through my gaming career.
Property owners
If you own property in Yorkshire and are thinking about selling, or want to talk about working together on a site, send a few details below and Jules will come back to you.
Approaches are handled confidentially through my PA. Nothing here is a financial promotion or an offer to invest.
If you own a residential property on the Yorkshire coast or in York, or you introduce such opportunities, I am open to a conversation about a purchase or a property joint venture.
This is separate from Adult Gaming Centre acquisitions and from investor capital introductions. It is for owners and introducers who may want to sell, or who want to explore an operational development partnership with someone who already acquires, converts, builds and lets in the area.
A joint venture here means working together on a property project, not a regulated investment product. Any discussion that would involve FCA-regulated investment activity must follow UK financial promotion rules through properly authorised channels. Nothing on this page is a financial promotion or an offer to invest.
I currently have property and land for sale. Listings are updated as properties become available or are sold.
See the current listings for details. Pricing and viewings are available on request through Jules (PA). Listings are subject to contract and availability.
I am interested in acquiring businesses for sale, and in introductions to owners who may be considering a sale.
This sits alongside, and is broader than, Adult Gaming Centre acquisitions. Confidential approaches from owners and introducers are welcome whether or not the business is in gaming.
Nothing on this page is a financial promotion, an offer to invest, or an invitation to place capital. It is simply an invitation to discuss a potential sale or introduction.
If you would like to speak with Jonathan, Jules (his PA) can arrange a call at a mutually convenient time.
Please include your name, what you want to discuss, and two or three preferred UK times. This is for scheduling only. Jules can confirm timing and next steps. Nothing on this page is a financial promotion or an invitation to invest.
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Certificates, tenant vetting and deadlines for landlords, in one dashboard.
I built LandlordProof in North Yorkshire after years of running a residential portfolio. It is designed for landlords who want the essentials in one place, without the noise. The first property is free.
Based on the Yorkshire coast and available across the UK and internationally. Please include your name, what you want to discuss, and two or three preferred UK times.
Existing contacts: jonathan@jonathantruelove.com